- Client: Alex Crane
- Year: 2017–2020
- Design: Lake Buckley, Concept & Cadence
- Development: Concept & Cadence
Alex Crane makes breezy clothes because we all do our best when we feel light. They scout materials from all around the world and manufacture everything is the US. We worked with Alex Crane to redesign a number of key areas of their website to improve user experience and increase conversion, and expand the site as their line has grown—all while keeping the overall feel of the site in line with the fun and carefree aesthetic that is central to the brand.
Navigating a Growing Line
The line of clothing that Alex Crane offers has steadily grown to span multiple categories and fabrics. We developed a fun and functional system to help users navigate the growing assortment and showcase their great product visuals.
A Focus on User Experience
We helped improve the focus of the home page to drive more customers toward purchase, and developed flexible SKU-specific landing pages to be used in advertising campaigns to increase conversion.
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