- Client: Paire
- Year: 2020
- Tags:Web Design, Development
Paire is a fashion brand on a mission to make the kind of pants women actually want to wear—comfortable, practical, and versatile. We worked with Paire to help develop their new brand and create a first-class ecommerce experience.
Crafting the perfect pair
We worked with Paire to expand their branding into a flexible and expansive system that can be applied across all of their digital initiatives. We designed a website that reflected their minimal aesthetic, while remaining rich with imagery and content, and educating customers to the benefits of their different fits and high-tech fabrics.
With the majority of ecommerce now taking place on mobile devices, designing Paire's new website with a mobile-first approach was a neccessity. Keeping all content accessible and crafting an effortless shopping experience, regardless of device the customer is using, were top priorities.
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